The global feminine hygiene market is undergoing a transformative shift as sustainability becomes a core purchasing criterion for consumers. Increasing environmental awareness is driving demand for biodegradable sanitary pads, reusable menstrual cups, and organic cotton tampons. Younger demographics, especially Gen Z, are actively seeking eco-friendly solutions that align with their lifestyle values.

Brands are responding by investing in sustainable materials, adopting compostable packaging, and highlighting transparency in sourcing. This movement is particularly strong in developed markets where consumers are willing to pay a premium for ethical products. Emerging economies are also catching up, fueled by government awareness campaigns and NGO initiatives promoting menstrual health.

Digital platforms have become critical marketing tools, allowing brands to educate consumers about eco-friendly alternatives. With growing regulatory support and increasing consumer advocacy, the sustainable segment of the feminine hygiene market is projected to expand rapidly, presenting lucrative opportunities for innovators in the space.